The first Siesta Key Crystal Classic Master Sand Sculpting Competition was held November 18-21, 2010.

The Crystal Classic came about as a result of discussions between master sand sculptor Brian Wigelsworth and representatives of the Siesta Key Chamber of Commerce, the Greater Sarasota Chamber of Commerce, Sarasota County Parks and Recreation, Mote Marine Laboratory, and the Sarasota Convention and Visitors Bureau.

The competition is modeled after other master competitions that are held yearly in Texas, Virginia, Washington and Florida. Master sculptors earn their title by competing and winning first place in amateur competitions and then advancing to Master Competitions.

The Crystal Classic is a favorite of the professional sand sculptors who have competed here. Citing the beauty and cleanliness of the pristine white sand, sculptors have remarked that their sculptures look almost as if they were "carved in marble."

In only 24 sculpting hours, (spanning the four-day event), the master sculptors create sand masterpieces, some over ten feet tall, and transform the always beautiful Siesta Beach into an outdoor art gallery.

Organizers felt this event would showcase Siesta Beach in a unique way by highlighting sand sculpting is an art form. The first year was an overwhelming success and now the event hosts 40,000 attendees and generates millions in economic impact for tourism and our local community.

The festival has grown into a premier destination event and is presented by the Siesta Key Chamber of Commerce. The mission is to promote tourism, local businesses and the visual arts via the production of one of the most unique sculpture festivals held in the world on the #1 beach in the U.S.

A portion of the proceeds will go to the Siesta Key Crystal Classic Scholarship Fund for Ringling College of Art + Design.